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Now more than ever, boatbuilders are eager to get close to their customer, but how do you do that effectively if for the most part it is the dealers that have that personal connection? In short how does a brand ’speak’ to the buyer on a personal level?
As the shipyard prepares for its 70th birthday, unit #3 of the Otam 70HT made its international debut at the 2023 Cannes Yachting Festival. The yacht was designed by Giuseppe Bagnardi of BG Design Firm with hull lines by Umberto Tagliavini Marine Design.
The 39.3-metre Tansu motor yacht S7 has been listed for sale with TWW Yachts and will be available to view at anchor during the Monaco Yacht Show. S7 was delivered as Sexy Fish in 2016 as the then-flagship of Turkish shipyard Tansu Yachts. She sports the hallmark stylings of Riza Tansu with an angular, utilitarian exterior and beamy, beach house-inspired living spaces.
Serenity Yachts has relaunched the 50-metre Thanuja in Antalya, Turkey after an extensive two-year rebuild project. Construction of the vessel began in 2021 and what started out as a refit ended up as a full-blown rebuild. The yacht was gutted and stripped down to bare metal and extended by eight metres with an entirely new interior and exterior layout.